About us

About us
Introduction

MMI is born as a web of franchises because the activity of media monitoring increased in customers' demand and strategic importance

The importance conceded to media communication increased, as well as the number and variety of the supports of media communication (newspapers, magazines, radio and television broadcasting, cable, satellites…). Therefore, the organizations and the leaders require more and more the service of MMI Media Monitor International, specialized in media monitoring.

MMI is also the first international franchise of media monitoring. Because of this, it is the perfect way for business dealing with communication or marketing services to include a list of services of a great strategic value, big profit and financial stability (the clients usually sign one year contracts which are automatically renewed). This way, MMI is the franchise that gives access to the most important and relevant customers of each region and country, because the clients themselves are the main participants of the news. MMI has the support of a well-prepared team that gives all its best to offer more than 12 years of experience and a high technology supported by the main Spanish and European institutions.

History

ICC, the title business for MMI, was founded in the Canary Islands at the end of 1991. It rose to a PLC in February of 1992. It has offices in Las Palmas (Gran Canaria) and Santa Cruz (Tenerife, since 1995). The company supplies media monitoring services to more than 200 Spanish organisations.

Since the start of 2000, an internationalisation process started. ICC was called upon to develop transitional co-operation in media monitoring with Germany and Bulgaria, and lately in Africa (Morocco, Mauritania, Senegal and the Green cape Islands), Portugal (Madeira and Azores) and Latin America.

In 2004 ICC converted its activities of media monitoring to MMI (Media-Monitor International), the first international franchise dealing with media monitoring.

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